Overview
Bad Ass Coffee of Hawaii™ is a well-established gourmet coffee company with over 15 years in the business, serving the highest quality gourmet coffee online and in over 65 retail locations. We offer American-grown, Hawaiian coffee from Oahu, Kauai, Maui and of course our 100% Kona coffee.

Look for our distinctive Hawaiian Signature blend (10% Hawaiian coffee and other beans from around the world), unique signature espresso drinks, and other related food and beverage items. We also carry a unique line of retail merchandise, including custom-branded mugs, hats, T-shirts, chocolates, macadamia nuts and much more. Our coffee and product line are highly sought after by our growing base of loyal customers, who continue to enjoy our products long after their first experience with Bad Ass Coffee of Hawaii.

Mission & Concept
Bad Ass Coffee of Hawaii is dedicated to providing our customers with the very best in quality customer service and the finest gourmet coffee and beverages available. We are proud to serve our customers with a smile in an exciting, unique, fun, and casual Hawaiian-style atmosphere. We are committed to building the very best brand and franchise possible. Our commitment is to service and support each of our franchise owners by co-creating, developing and maintaining the very highest standards in customer service, food, and beverage products.

At Bad Ass Coffee of Hawaii, we focus on developing relationships, both with our franchise owners and our direct customers. We believe repeat business is what makes our company and brand so unique. That's why we feel it is vital to develop strong lines of communication and long-term relationships with our prospective franchise owners. These owners are incredibly important to our success as a company and our growth as a brand, so we invite you to get to know our franchisors.

Ever since the launch of our first Bad Ass Coffee Company store, we've dedicated ourselves to establishing our company as a strong and distinctive brand within the gourmet coffee marketplace. We continue our efforts to increase our brand and visibility in a number of unique ways. All of these elements combine to make our brand clearly identifiable and highly desirable.

First and foremost we are committed to offering a high-quality product and unmatched customer service. Second, we specialize in American-grown, 100% Kona and other Hawaiian coffee products, which targets a specific "nitch" market in the coffee service industry. Third, our eye-catching name is unmistakable and unforgettable. Fourth, our strategic marketing incorporates our branded image in a variety of new and unusual ways at the local, regional and national levels. Fifth and finally, our memorable interior store designs create a fun, stimulating and relaxing atmosphere to enjoy our delicious Kona.

History
Bad Ass Coffee of Hawaii first opened in July of 1989, with its first company-owned store in the lush valleys of Kona, Hawaii. This flagship location stood right in the heart of Kona's rich coffee-belt country.

In 1995, Bad Ass Coffee of Hawaii purchased Royal Aloha Coffee, Tea & Spice Company and the Bad Ass Coffee Company. In May of 1995 Bad Ass Coffee of Hawaii opened its first franchise store location in the continental U.S. in Salt Lake City. A second store quickly followed that same year in Park City, Utah and we've never looked back.

We continue to grow and show rapid expansion for the near future, with numerous shops opening in Hawaii, throughout the continental United States, Malaysia and Japan. We also have a strong web presence here at our newly renovated corporate website, which offers updates on product information, online catalog purchasing, links to our current store locations, and detailed information on franchising.

Benefits of Bad Ass Coffee

• Our Unique Brand
  • One of the most important aspects of any business is the name. You need a name for your business that creates immediate interest as well as one that is easily remembered and stands out from the crowd in order to improve your chances of success. We think we have that covered. THE BAD ASS COFFEE COMPANY™ name is a highly distinctive trademark name your customers won't soon forget. Our franchise's exciting and highly visual store locations are fun, up-beat and a pleasure to manage. Most of our stores can be run, effectively by only two employees, even during peak hours. Our systems and operations have been highly refined to provide you with the highest possible return on investment in the shortest time possible.
• New Era Of Coffee
  • While institutional coffee, or coffee in a can, has shown a decline in recent years, gourmet coffee is showing a steady, rapid growth across the country. This stems from the popularity of well-known coffee shops in the Seattle and San Francisco areas of the Pacific Northwest. Now that the specialty coffee industry has completely captured the nation's attention, there is a large, untapped market for retail gourmet coffee store locations that is taking off not only in North America, but all over the world. The easiest way to access this business is through a well-established, solidly branded franchise that will provide, both regional and national marketing and advertising, support. The Bad Ass Coffee Company™ has the specialized team to do just that. We're already expanding internationally into markets in Japan and South Korea, which will greatly enhance our global profile in support of our brand.
• A Unique Approach
  • The Bad Ass Coffee Company™ has an outstanding concept for our unique store designs, affordable equipment packages and exceptional marketing strategies. We can also provide you with everything you need to get your business on its feet, from site selection, store build-out, training, store grand opening, and on-going service and support. Our management at the BAD ASS COFFEE COMPANY™ firmly believes this is the best franchise available in the market today, and we'd like to show you why. We are available to discuss this opportunity with you at your convenience.
• Why a Franchise?
  • According to recent reports from the National Coffee Association, 29 million Americans drink premium coffee each day, up from 7 million just 5 years ago. A recent article in the San Francisco Chronicle states "Starbucks has grown to more than 4,700 outlets nationwide and that specialty coffee sales are growing at an unprecedented estimated 8% a year." This sustained growth in the industry points toward a solid opportunity for continued growth in both the walk-in franchise and virtually un-tapped drive-thru coffee cart market, which we see as the wave of the future. Entrepreneurial expert coffee consultant Bruce Milletto of Bellissimo Coffee InfoGroup, recently stated: "There is so much opportunity in this industry that it's frightening." Well, we're not interested in scaring you; we're only interested in providing you with the basic information you need to make an informed choice about whether a walk-in store location or drive-thru convenience coffee business is the right one for you.

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